This was an assignment for my Advertising and Copywriting class. It was an actual brief from the Singapore Maritime Foundation (SMF): create a print ad to encourage students graduating from secondary school to consider an education and career in the maritime industry.
The concept was to make a usually passive print ad into something more engaging by having the audience participate in the ad themselves, to enable them to actively think about the content of the advertisement. I ultimately chose to turn this concept into a 3-part campaign.
The second instalment of the campaign material was chosen by the SMF for publication, and was published in the 'Teenage Passport' segment in December 2015's issue of Teenage Magazine.
This is the final version of what was published by Teenage:
