This was an assignment from my Advertising and Copywriting class. It was an actual brief from the African Wildlife Foundation (AWF): Eradicate the myth that rhinoceros horn has any medicinal properties, to discourage rhino poaching.
Since the ad was targeted at a population that lives in rural Vietnam, the concept was to create an easy-to-understand, straightforward ad to avoid running into comprehension issues. Below is what I came up with:
