An assignment for my Copywriting class. The task was to encourage Singaporeans to try out Marmite, a yeast spread that has a strong, pungent odour and a salty taste. I am not a fan of Marmite myself, so it was quite a challenge having to advertise for something I didn't like. Thus, I went with the approach of slowly getting used to Marmite's taste to encourage Singaporeans to give the spread a chance.
